Storing marketing materials: how to keep an overview
Marketing materials play an important role in the presentation of a company – from flyers and brochures to promotional gifts and large trade fair displays. However, these materials often take up a lot of space and can quickly become confusing. A well thought-out storage solution is therefore crucial for keeping an overview at all times and using materials efficiently. In this blog post, we show you how you should store marketing materials – and why self-storage can be the perfect solution.
Why good storage of marketing materials is important
Marketing materials are a valuable part of any campaign. Not only do they represent your company, they often represent a significant investment. If they are stored improperly, they can be damaged or lose their effectiveness. A well-organized storage space ensures that you always have your materials to hand – without chaos or waste. The most common challenges when storing marketing materials:
Lack of space: There is often not enough space in offices to store large quantities of materials.
Disorganization: Without structure, it can be difficult to find specific items quickly.
Damage: Brochures, posters or exhibition equipment can be damaged by moisture, dust or careless storage.
Unnecessary costs: Materials that are lost or damaged have to be replaced – this costs money and time.
Which marketing materials can be stored?
Marketing materials come in all shapes and sizes – and many of them require special protection. Typical examples are
- Print materials: flyers, brochures, posters, business cards and catalogs.
- Promotional gifts: pens, key rings, notebooks or other giveaways.
- Event and trade fair accessories: roll-ups, banners, exhibition stands, decorative elements and presentation systems.
- Packaging materials: cardboard boxes, mailing bags or materials for mailings.
- Seasonal campaign materials: Products and advertising materials that are only used on certain occasions, such as Christmas decorations or promotions for special events.
Tips for the optimal storage of marketing materials
Create order
Protection against moisture and dust
Paper products and print materials are particularly sensitive. Store them in dry, temperature-controlled rooms to avoid moisture damage and dust deposits.
Maintain an overview
Keep an inventory list of the stored materials. Make a note of which items are in which boxes and update the list regularly. Digital tools or simple tables can help with this.
Use flexibility
Marketing materials can vary greatly from season to season. Use flexible storage solutions that allow you to adjust the size of your storage space as required.
Why self-storage is ideal for marketing materials
Self-storage offers the perfect solution for companies that want to store their marketing materials professionally. Here are the main advantages:
- Plenty of space: storage rooms in various sizes – from small units for printing materials to large areas for exhibition stands and event equipment.
- Clean, temperature-controlled and dry storage device: protection against moisture, dust and temperature fluctuations – ideal for sensitive materials.
- 24/7 access: You can access your materials at any time, whether at short notice for an event or for planning a campaign.
- Security: State-of-the-art video surveillance and secure access systems ensure that your advertising materials are stored safely.
STORE ROOM: Your storage solution for marketing materials
Our storage units at STORE ROOM are specially designed to offer companies a flexible and professional solution for their storage needs. With locations in Vienna, Lower Austria and Graz, we offer you modern storage solutions that are perfectly tailored to your needs.
What makes STORE ROOM so special?
Flexible rental options: STORE ROOM offers you storage space from 1 m² to 50 m², at the Vienna South location even commercial storage space up to 600 m².
Digital management: You can manage your storage unit completely contactless via our self-storage app.
Easy organization: transport aids are available on site to make storage easier for you.
Convenient location: Our central locations are ideal for companies that want to have their materials to hand at all times.
Safe and efficient storage of marketing materials
Proper storage of marketing materials is crucial for solving space problems, saving costs and keeping track of everything. With a professional self-storage solution like STORE ROOM, you can store your materials securely, flexibly and neatly – and concentrate fully on your campaigns.
Would you like to find out more or book a storage unit directly? Visit us at storeroom.at and discover how easy and effective self-storage can be for businesses. STORE ROOM – More space for your marketing ideas.