PROJECT 2028: How hectares of nectar are revolutionizing the bee population
PROJECT 2028: An initiative for bees and biodiversity
The importance of biodiversity and pollination
Insects, especially bees, are crucial for the pollination of about 80 percent of all crops. Without them, the production of fruits, vegetables, and nuts would be at serious risk. The decline in bee populations is caused by several factors, including monocultures with limited flowering periods, the use of pesticides like neonicotinoids, land sealing, and climate change. Wild bees, which need specialized habitats, are particularly threatened. This loss of biodiversity has both ecological and economic consequences, impacting agriculture and the entire ecosystem.
The fight against bee mortality
The challenges for beekeepers are diverse. In addition to natural factors like the Varroa mite and American foulbrood, economic pressures are a major threat to many beekeepers’ livelihoods. The import of cheap, diluted honey from countries with lower production standards is putting domestic beekeepers at risk. This so-called dumping honey not only endangers the livelihood of beekeepers but also compromises the quality and purity of honey itself.
The recently introduced mandatory labeling of honey in the EU helps consumers to make informed choices. Regional and organic labels also play a crucial role in strengthening the appreciation of local honey and promoting fair competition.
The link between biodiversity and the climate crisis
Outlook: Awareness and willingness to act
Despite the challenges, there is hope and tangible progress. PROJEKT 2028 has already rallied numerous partners from both business and civil society. The initiative is committed to a sustainable future, where biodiversity and beekeeping coexist.
It is up to all of us to act consciously and support local initiatives like Hektar Nektar. They help ensure that honey remains a symbol of quality and sustainability, while securing the future of bees.
Hektar Nektar and their ambitious PROJECT 2028 show how dedication and innovation can strengthen the bee population and promote biodiversity. Through partnerships with companies and a focus on transparent honey production, they set high standards for sustainability and environmental protection.
This effort is not just about saving bees; it’s about raising awareness of biodiversity’s importance. Through educational programs and public campaigns, Hektar Nektar informs people about the vital role bees play in our ecosystems and inspires active participation in environmental protection.
STORE ROOM and Hektar Nektar: a long-standing partnership
Through our social commitment we actively support the preservation of biodiversity and help to ensure that honey from Austria remains a symbol of quality and sustainability. Let’s work together to protect our environment and secure a future worth living for generations to come. Because only through joint efforts can we really make a difference.